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List of publications by Marieke de Mooij PH.D. 2011 - Consumer Behavior and Culture. Consequences for Global Marketing and Advertising 2nd edition.

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Convergence and divergence in consumer behaviour: implications for global Dr Marieke De Mooij is (September 2003) is a new book: Culture and Consumer Behavior.

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Global Marketing and Advertising by Marieke de Mooij, She has also authored books on culture and consumer behavior as well as culture and communication theory

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Does Culture Influence Our Consumer Behavior? Mooij (2004) defined culture as “the whole that includes knowledge, M de. (2004). Consumer Behavior and

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Consumer Behavior and Culture Marieke de Mooij; Other The Second Edition. presents an empirically-based model for integrating culture with consumer

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Does Culture Influence Our Consumer Behavior? Mooij (2004) defined culture as “the whole that includes knowledge, M de. (2004). Consumer Behavior and

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